Ever wondered where YouTube creators make the most money? We analyzed real earnings data from a “How To and Style” channel. Here’s what we found!

10. Netherlands 🇳🇱

Median CPM: €5.54 (Range: €3.00 – €18.40)

The Dutch market rounds out our top 10 with style! Offering a solid baseline with strong growth potential, Dutch viewers are known for engaging deeply with content they love.

Nearly everyone in the Netherlands speaks English, making it an accessible market for English-language creators. With maximum earnings reaching €18.40 per 1,000 views, there’s plenty of room for optimization.

9. Belgium 🇧🇪

Median CPM: €5.60 (Range: €2.67 – €20.33)

Belgium brings exciting possibilities! With earnings potentially jumping above €20 per 1,000 views, this market can surprise you.

Belgian viewers are tech-savvy and multilingual, appreciating content in Dutch, French, German and English. That cultural diversity means various content types can find their audience here.

8. Canada 🇨🇦

Median CPM: €5.71 (Range: €3.53 – €11.46)

Oh Canada, land of reliable earnings! With the most stable range in our top 10, Canadian views bring consistency to your income. While the maximum isn’t as high as others, that narrow range means fewer surprises in your monthly earnings.

Plus, Canadian viewers consume similar content to US audiences, making this an easy market to target.

7. New Zealand 🇳🇿

Median CPM: €5.77 (Range: €2.60 – €20.43)

The Kiwis know how to support creators! Similar to Denmark, New Zealand offers massive potential on the high end while keeping a respectable median rate.

With English-speaking viewers and cultural ties to both the UK and Australia, it’s an easy market to add to your target list. Those late-night videos? Perfect timing for NZ viewers!

6. Denmark 🇩🇰

Median CPM: €6.38 (Range: €2.60 – €24.65)

Talk about potential! Denmark holds our list’s record for highest possible earnings – an incredible €24.65 per 1,000 views. While the median is solid, it’s those peak possibilities that make this market exciting.

Danish viewers are known for loving quality content, especially in education, technology, and lifestyle niches.

5. United Kingdom 🇬🇧

Median CPM: €6.53 (Range: €4.53 – €12.27)

British stability at its finest! The UK offers one of the most reliable earning ranges in our top 10. With a minimum of €4.53, you’re still earning well even on “slower” videos.

The narrower range means more predictable income, perfect for creators who like to plan ahead. British viewers also share many interests with US audiences, making this an easy market to target alongside America.

4. Switzerland 🇨🇭

Median CPM: €6.89 (Range: €2.86 – €19.64)

Swiss precision meets peak potential! This market has one of the widest earnings ranges in our list. While some videos earn modestly, others can bring in nearly €20 per 1,000 views.

The key? Swiss viewers value high-quality, well-researched content. Plus, with three major language regions (German, French, Italian), there’s room for diverse content strategies.

3. Norway 🇳🇴

Median CPM: €7.03 (Range: €3.00 – €17.63)

Norway shows why you shouldn’t ignore smaller markets! While some videos might earn just €3 per 1,000 views, others can skyrocket to €17.63.

That’s a huge range, meaning there’s serious money to be made if you understand what Norwegian viewers want. Tech, lifestyle, and educational content often perform best in this market.

2. Australia 🇦🇺

Median CPM: €7.67 (Range: €5.03 – €13.11)

G’day to great earnings! Australian viewers bring strong, reliable income with less ups and downs than other top countries. The sweet spot? If you’re already making content for US viewers, you can tap into this market without changing your style.

Just remember the time difference when posting! With a solid minimum of €5.03, even your “slower” videos can earn well here.

1. United States 🇺🇸

Median CPM: €10.26 (Range: €7.51 – €15.76)

The United States isn’t just leading – it’s dominating! With the highest median rate and the most stable range in our top 10, it’s a creator’s dream market. Even at its lowest (€7.51), US views earn more than most countries’ typical rates.

If you’re creating content in English, putting the US audience first is a no-brainer. Plus, that stable range means more predictable income – something every creator loves.

Key Takeaways:

• The “Big 4” English Markets: The US, UK, Canada, and Australia continue to dominate the scene. These countries share similar viewing habits, making them perfect targets for English-speaking creators. Their combined market size and stable earnings make them the foundation of any successful YouTube strategy.
• European Power Players: While not showing the highest peaks, European countries offer fascinating opportunities. Markets like Norway, Switzerland, and Denmark show incredible potential for the right content. And don’t forget Germany – while not in our top 10 this year, it’s a massive market with strong earnings potential.
• Important Notice: These numbers come from real 2024 data, but your actual earnings will vary based on your content quality, niche, time of year, and how well you understand your target audience.

Want to dive deeper into CPM, RPM, and explore the complete country rankings? Check out our complete YouTube CPM and RPM guide for the full breakdown!